BARRIERS TO ORGANIZATIONAL LEARNING: A CASE STUDY OF A CHANGE PROJECT

ABSTRACT
An attempt is made in this article to identify the success and failure factors in
organizational change and learning process. The empirical study was made by following
an organization-wide project that aims at changing pricing practices in highly
decentralized sub-units through the efforts of corporate head office. The results show
that the highly decentralized organizational structure and the independent financial
status of the sub-units have proved to be the barriers to learning and change. In this
paper we outline those barriers of organizational learning that occurred in the case of
study.

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